Produkt mají v nabídce:
Customer Relationship Management - Knox, Simon a Payne, Adrian a Ryals, Lynette a Maklan, Stan a Peppard, Joe
Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.
