Produkt mají v nabídce:
Psychology of Survey Response - Tourangeau, Roger (The Gallup Organization) a Rips, Lance J. (Northwestern University, Illinois) a Rasinski, Kenneth (University of Chicago)
Drawing on classic and modern research from cognitive psychology, social psychology, and survey methodology, this book examines the psychological roots of survey data. It describes how survey responses are formulated and how seemingly unimportant features of the survey can affect the answers obtained.
