Produkt mají v nabídce:
International Marketing Research - Craig, C. Samuel (Leonard Stern School of Business, New York University, USA) a Douglas, Susan P. (Leonard Stern School of Business, New York University, USA)
The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients.
