Produkt mají v nabídce:
Viewpoints and Controversies in Sensory Science and Consumer Product Testing - Moskowitz, Howard R. (Moskowitz Jacobs, Inc., White Plaines, New York) a Munoz, Alejandra M. (IRIS: International Resources for Insights and Solutions, LLC, Mountainside, New Jersey) a Gacula, Maximo C., Jr. (Department of Psychology, Arizona State University
The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.
