Produkt mají v nabídce:
Serious Money - Brown, Clifford W. (Union College, Rhode Island) a Powell, Lynda W. (University of Rochester, New York) a Wilcox, Clyde (Georgetown University, Washington DC)
Brown, Powell and Wilcox analyse the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, specifically 1988 and 1992. The differences between direct mail and personal solicitation networks, and how candidate resources dictate the use of specific soliciation methods are also explored.
