Produkt mají v nabídce:
Essentials of Corporate Communication - Van Riel, Cees B.M. (Erasmus University, the Netherlands) a Fombrun, Charles J. (The Reputation Institute, New York, USA)
Expertly blending theory and practice and highly illustrated with case studies and vignettes, this text, written by leading experts in the field, provides readers with comprehensive coverage of the subject and a wealth of best practice examples.
