Detail produktu

Produkt mají v nabídce:

Bookshop
1 673 Kč
Do eshopu

Implementing CRM - Finnegan, David (University of Warwick) a Willcocks, Leslie P. (University of Oxford, UK)

Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM.

Podobné produkty