Produkt mají v nabídce:
Persuasive Messages - Benoit, William (University of Missouri-Columbia, USA) a Benoit, Pamela (University of Missouri-Columbia, USA)
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.