Produkt mají v nabídce:
Product Innovation - Rainey, David L. (Lally School of Management and Technology, Rensselaer Polytechnic Institute)
Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. This book focuses on product innovation from an Integrated Product Development (IPD) perspective, using leading-edge methods and techniques.
