Produkt mají v nabídce:
Concise Encyclopedia of Professional Services Marketing - Clow, Kenneth E. (University of Louisiana at Monroe, USA) a Stevens, Robert E (Southeastern Oklahoma State University, USA)
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan.
