Produkt mají v nabídce:
Qualitative Research Methods in Public Relations and Marketing Communications - Daymon, Christine (Murdoch University, Australia) a Holloway, Immy (University of Bournemouth, UK)
This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.
