Produkt mají v nabídce:
Do You Want to Keep Your Customers Forever? - Pine, Joseph B. a Peppers, Don a Rogers, Martha, Ph.D
Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.
