Produkt mají v nabídce:
Connecting With Consumers - Kimmel, Allan J. (Professor of Marketing, ESCP Europe Business School)
These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. This book calls on marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant.
