Produkt mají v nabídce:
Principles and Practice of Social Marketing - Donovan, Rob (Curtin University of Technology, Perth) a Henley, Nadine (Edith Cowan University, Western Australia)
Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.
