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Tourist Customer Service Satisfaction - Noe, Francis (Retired, National Park Service, U.S. Dept. of Interior, USA) a Uysal, Muzaffer (Virginia Tech, Blacksburg, USA) a Magnini, Vincent (Pamplin College of Business, Virginia Polytechnic Institute and State University, USA)

Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. This book explores this relationship by defining the specific kind of verbal and non-verbal messages needed for successful exchanges.

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