Produkt mají v nabídce:
Psychology of Marketing - Raab, Gerhard a Goddard, G. Jason a Unger, Alexander
A guide to both the theory and application of psychology to marketing. Drawing on consumer, management, industrial, organizational, and market psychology, it offers an in-depth treatment of theory that embraces: cognition theories; personality, perception and memory; motivation and emotion; and, power, control, and exchange.
