Produkt mají v nabídce:
Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving - Fitzgerald, Eugene A (Mit, Usa, Cornell, Usa a The Innovation Interface, Usa) a Wankerl, Andreas (Mit, Usa, Cornell, Usa a The Innovation Interface, Usa) a Schramm, Carl (Syracuse Univ, Usa)
Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process.
