Produkt mají v nabídce:
Business Strategy - Edgar, David (Caledonian Business School, Glasgow) a Stonehouse, George (Edinburgh Napier University, Edinburgh)
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
