Produkt mají v nabídce:
Lifestyle Market Segmentation - Weinstein, Art (Nova Southeastern University, USA) a Cahill, Dennis J
Based upon the author's 30 years of marketing and teaching experience, this book aims to explain the process of market segmentation and its applications. This text goes beyond the demographic and/or geographic categories to get at the whys of customer behaviour, carefully reviewing every facet, from theory to the exploration of applications.
