Produkt mají v nabídce:
Go Figure! New Directions in Advertising Rhetoric - McQuarrie, Edward F. a Phillips, Barbara J.
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It also provides a view of the advertising rhetoric.
