Produkt mají v nabídce:
Cultural Strategy - Holt, Douglas (Founding Partner of The Cultural Strategy Group, New York) a Cameron, Douglas (Founding Partner of Amalgamated Advertising Agency, New York)
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
