Produkt mají v nabídce:
Consumer Behavior and Advertising Involvement - Krugman, Edward P. (Cahill Gordon a Reindel, LLP, New York, USA)
Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.
