Produkt mají v nabídce:
Value Creation and Sport Management - Gomez, Sandalio (IESE Business School, Madrid) a Kase, Kimio (IESE Business School, Madrid) a Urrutia, Ignacio
The sports business has become one of the fastest-growing industries in recent years. This book presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations.
