Produkt mají v nabídce:
Essentials of Marketing - Brassington, Frances a Pettitt, Stephen
Help your students grasp the principles of marketing with this concise text. Essentials of Marketing, 3rd edition, combines theory and practice to equip your students with the information they need to gain a practical understanding of modern marketing. Written in a concise, lively style, the text is ideal for short introductory courses in marketing.
