Produkt mají v nabídce:
Political Branding in Cities - Pasotti, Eleonora (University of California, Santa Cruz)
Pasotti examines how cities suffering for decades from poor government made a transition to brand politics to break a cycle of inertia and usher in reform. The theory of brand politics shows mayors emulating marketing mavericks; citizens support mayors' brands because they seek to become carriers of the same values.
