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Crafting Strategy - Heracleous, Loizos (University of Warwick) a Jacobs, Claus D. (Universitat St Gallen, Switzerland)

The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking.

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