Produkt mají v nabídce:
Concise Encyclopedia of Church and Religious Organization Marketing - Stevens, Robert E (Southeastern Oklahoma State University, USA) a Loudon, David L a Cole, Henry a Wrenn, Bruce
Clarifies foundational marketing concepts and terms as they relate to church and religious organizations. From social cause marketing to measuring attitudes of respondents and constituent analysis, this book details the tools needed to measure and increase positive response to allow your organization compete effectively.
