Produkt mají v nabídce:
Routledge Handbook of Sports Sponsorship - Ferrand, Alain (University of Lyon, France) a Torrigiani, Luiggino (LT Sports Management Consultancy, Lausanne, Switzerland) a Camps i Povill, Andreu (L'Institut Nacional d’Educacio Fisica de Catalunya, Barcelona, Spain)
Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated with marketing, copyright, and contracts.
