Produkt mají v nabídce:
Service-Dominant Logic - Lusch, Robert F. (University of Arizona) a Vargo, Stephen L. (University of Hawaii, Manoa)
Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.
