Produkt mají v nabídce:
Advertising, Promotion, and New Media - Stafford, Marla R. a Faber, Ronald J.
This volume provides an overview of the newest media technologies and how they can be used in marketing communications. It offers insights on the use of techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as Internet advertising formats such as bANNer ads and pop-ups
