Produkt mají v nabídce:
Creating New Markets in the Digital Economy - Ng, Irene C. L. (University of Warwick)
Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.
