Produkt mají v nabídce:
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) - Allen, Chris (University of Cincinnati) a Semenik, Richard (Montana State University - Bozeman) a O'Guinn, Thomas (University of Wisconsin-Madison) a Close Scheinbaum, Angeline (University of Texas - Austin)
Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.
