Produkt mají v nabídce:
Advertising and Public Relations Research - Jugenheimer, Donald W. a Kelley, Larry D. (University of Houston, USA) a Hudson, Jerry (Texas Tech University, USA) a Bradley, Samuel
Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
