Detail produktu

Produkt mají v nabídce:

Bookshop
2 156 Kč
Do eshopu

Transcultural Marketing - Tharp, Marye (University of Texas at San Antonio, USA)

This unique book describes the most influential American subcultures currently shaping their members' marketplace choices. To build long term customer relationships, marketers must offer a cultural values proposition - they must understand and apply transcultural marketing methods.

Podobné produkty