Produkt mají v nabídce:
Strategy of Global Branding and Brand Equity - Lee, Alvin (Deakin University, Australia) a Yang, Jinchao (China Agricultural University, China) a Mizerski, Richard (University of Western Australia, Australia) a Lambert, Claire (Edith Cowan University, Australia)
This book is the first to provide a prospective method that does not have to rely on a brand's past performance to predict consumer choice. This innovative method predicts consumers' loyalty and choices and the performance of brands.
