Produkt mají v nabídce:
Doing Anthropology in Consumer Research - Sunderland, Patricia L a Denny, Rita M
An essential new guide to the theory and practice of conducting ethnographic research in consumer environments, drawing on decades of the authors' own research-from coffee in Bangkok and boredom in New Zealand to computing in the United States-using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography.
