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Corporate Social Responsibility und Konsumentenverhalten - WaĂźmann, Jan

Die Monographie untersucht daher sowohl theoretisch als auch anhand eines empirischen Experiments, inwiefern die unterschiedliche Ausgestaltung und Kommunikation von CSR-Aktivitäten einen Einfluss auf die Markenwahrnehmung des Konsumenten ausĂĽbt.

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