Produkt mají v nabídce:
Storytelling in Management Practice - Reissner, Stefanie (Newcastle University, UK) a Pagan, Victoria (Newcastle University, UK)
This book offers a critical investigation of storytelling in management practice. Specifically, it examines the factors that have been shown to influence the effectiveness of storytelling as a means of managerial communication within an organization and provides a range of novel insights into how storytelling is understood and employed.
