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Corporate Social Responsibility im Handel - Lienbacher, Eva

?Handelsunternehmen prägen und prägten das Wirtschaftsgeschehen und unsere Gesellschaft seit jeher wesentlich. DarĂĽber hinaus werden generelle Erkenntnisse zu CSR und der CSR-Kommunikation auf den Lebensmitteleinzelhandel ĂĽbertragen und konkrete Handlungsempfehlungen fĂĽr die Marketingforschung und -praxis abgeleitet.

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