Produkt mají v nabídce:
Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary - Hills, Matt
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
