Produkt mají v nabídce:
Emerging Market Multinationals - Cuervo-Cazurra, Alvaro (Northeastern University, Boston) a Newburry, William (Florida International University) a Park, Seung Ho
This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.
