Produkt mají v nabídce:
Scaling the Tail: Managing Profitable Growth in Emerging Markets - Park, Seung Ho a Ungson, Gerardo R. a Cosgrove, Andrew
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
