Produkt mají v nabídce:
Building Customer-brand Relationships - Schultz, Don E. a Barnes, Beth E. a Schultz, Heidi F. a Azzaro, Marian
Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.
