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Global Marketing Management - Lee, Kiefer (Principal Lecturer in Marketing and Programme Leader of Undergraduate Business and Management studies at Sheffield Hallam University) a Carter, Steve (Professor at Edinburgh Business School. His specialities are global, strategic marketing and
Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
