Produkt mají v nabídce:
Economics of Franchising - Blair, Roger D. (University of Florida) a Lafontaine, Francine (University of Michigan, Ann Arbor)
This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising and its importance in various segments of the economy.
