Produkt mají v nabídce:
Does Marketing Need Reform? - Sheth, Jagdish N a Sisodia, Rajendra S
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.