Produkt mají v nabídce:
Global Television and Film - Hoskins, Colin (Professor, Faculty of Business, Professor, Faculty of Business, University of Alberta, Canada) a McFadyen, Stuart (Professor, Faculty of Business, Professor, Faculty of Business, University of Alberta, Canada) a Finn, Adam (Associate Professor
Global Television and Film is the first non-specialist introduction to the economics of the contemporary film and television business. It explains how these global media markets operate taking into account the unique nature of cultural products and the consequences for public policy and business strategy.
