Produkt mají v nabídce:
Ethics in Marketing - Murphy, Patrick E. (University of Notre Dame, USA) a Laczniak, Gene R. (Marquette University, USA) a Harris, Fiona (The Open University, UK)
Understanding and appreciating the ethical dilemmas associated with business is growing ever more important, as matters of corporate social responsibility are becoming increasingly part of marketing's domain. This new edition of Ethics in Marketing has been thoroughly updated and includes new international cases from glob
