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Profit Driven Business Analytics - Verbeke, Wouter (Vrije Universiteit Brussel, Belgium) a Baesens, Bart (KU Leuven, Belgium a University of Southampton, UK) a Bravo, Cristian (University of Southampton, UK)

Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business.

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