Produkt mají v nabídce:
Marketing Management and Communications in the Public Sector - Pasquier, Martial (University of Lausanne, Switzerland) a Villeneuve, Jean-Patrick (Universita della Svizzera italiana, Switzerland)
This new edition of Marketing Management and Communications in the Public Sector continues to provide a thorough overview of the major concepts in public sector marketing and communications, and extends its coverage to topics such as social marketing institutional communication and international perspectives.
